Right now I can't decide which is a bigger disappointment - being a liberal Democrat or being a Vikings fan. They are actually remarkably similar disappointments. Both teams are powerless for long stretches, unable to do anything productive for fans or constituents, and then every few years they find a star (or an all-star cast), and the hope starts to grow again. It starts small - you think, hey, maybe we'll actually get to the postseason this year, or, all right, maybe we'll get the money back to get those 35,000 people back on healthcare rolls. But soon enough the stars start to impress, and you start the season 9-0, and you start dreaming Superbowl dreams. Or a young upstart shows up, energizing the party and sweeping a wave of optimism into Washington.
This is it! This is the best chance you've ever had to get to the big game, or to insure every man, woman, and child! If you're going to do it, this is the best group of people with the best shot at it! Everything is going along swimmingly until an interception is thrown, or it comes out that someone in the party said something stupid and racist. A recovered fumble is lost again, rather than being run in for a touchdown. Fox news is allowed to dictate the discourse, and somehow manages to paint you as simultaneously weak, and a fascist. The perfect kicker misses his first field goal of the year. You lose a seat in a safe state, and have to kiss your whole year of work goodbye (the Kennedy seat? Really? Top notch work, guys!). You try to play it cool - it was too bad, but we'll come out just as hard next year! However, as the year plays on, it becomes apparent that the star just can't stay here if we're not going to be competitive - we lose him to a richer team out east. Remember those Fox news viewers? They vote your guys out. And suddenly you realize you're "rebuilding" again. When will the next time come when the hope starts? You don't know, but you're sure you won't fall for it again. Screw those bums, if they can't do anything! If they're always going to almost achieve, only to shoot themselves in the foot again, you're just not going to hope anymore!
But you can't help it, because it's in your blood. I didn't ask to be a Vikings fan. I know most of them barely have any ties to this geographical place, but somehow they still conjure in me a pride in my homeland, the North Woods. I didn't ask to be a Liberal Democrat. It's not my fault I was born with compassion and empathy. I never asked my parents to instill in me a concept of fairness and justice for every person, but now I'm stuck with it. This winter has been especially brutal, with the disparity between hopes and results much larger than usual. I'm not saying I'm giving up on either of my ineffectual teams, but we'd better get either a Superbowl win or universal health care soon, because I don't know how much more of this disappointment I can take.
Monday, January 25, 2010
Friday, January 8, 2010
Like I needed another reason to loathe this guy.
Rudy Giuliani. Effective Mayor? Yes. Opportunistic Partisan Douchebag? Certainly. Teller of baldfaced lies? As of now, check. This prick who demeaned all community volunteers everywhere with a simple sneer at the Xcel Energy Center in '08 is at it again, on Good Morning America talking about the lack of terrorist attacks on Bush's watch. That's right, Mayor 9/11 is claiming there were NO terror attacks under George W. Bush. ...I will repeat that... the man who has based a political career on his reactions to a terror attack on New York City in September of 2001 says there were no terror attacks on the U.S. while one George W. Bush was President of the United States. For the record, George W. Bush was President from January 20, 2001, until January 20, 2009.
"We had no domestic attacks under Bush. We've had one under Obama," are Rudy's exact words. Assuming he forgot about the Anthrax scare of 2001, the D.C. Sniper attacks of 2002, and the attempted shoe bombing of 2001, that still doesn't account for his blocking out September 11, 2001, a day when I personally almost shat myself watching him tell New Yorkers not to venture south of 14th St in Manhattan on account of the clouds of dust from collapsing towers on national television. No terror attacks under GW Bush, sir? Perhaps you'd like to amend that statement to say something along the lines of "I'll do anything if you just pay attention to me! Tell me I'm still relevant!", because that's all I hear every time you open your despicable mouth lately. Rudy, please just crawl under something damp and leave us alone since you clearly don't want to be part of the Post-Bush rebuilding process in America.
"We had no domestic attacks under Bush. We've had one under Obama," are Rudy's exact words. Assuming he forgot about the Anthrax scare of 2001, the D.C. Sniper attacks of 2002, and the attempted shoe bombing of 2001, that still doesn't account for his blocking out September 11, 2001, a day when I personally almost shat myself watching him tell New Yorkers not to venture south of 14th St in Manhattan on account of the clouds of dust from collapsing towers on national television. No terror attacks under GW Bush, sir? Perhaps you'd like to amend that statement to say something along the lines of "I'll do anything if you just pay attention to me! Tell me I'm still relevant!", because that's all I hear every time you open your despicable mouth lately. Rudy, please just crawl under something damp and leave us alone since you clearly don't want to be part of the Post-Bush rebuilding process in America.
Tuesday, December 15, 2009
What if this meal were your last?
I can only assume I'm not the only person who's mind wanders this time of year to thoughts of death. Remembering those we've lost, contemplating our own mortality amid the sixteen-hour nights and dormant frozen life that surrounds us (okay, maybe it's more of a Northern, Midwestern thing than I first thought). Death, I imagine, is cold, and so is December.
I have a weighty collection of books of trivia in the den, and in one of them I found a list of some last meals of recently executed murderers in America. An aside: the book is "What?" by Erin McHugh, who has a five-tome series of the five W's, and they are a wealth of unimportant knowledge for the trivia lover on your gift list.
But back to the last meals. What is the fascination with them? A last meal is food that you know you will never fully utilize, or even digest. It is ingested solely for the gastronomic pleasure of eating it. When you're trying to decide with a few friends if you want Thai or TexMex for dinner, there is always the assumption that the runner-up can be the crown winner next time. Imagine trying to make the case for one of the two if you knew with absolute certainty that you would never swallow food again in this world. Do you try to fuse the best aspects of the whole spectrum? Do you choose one and have the absolute best of that thin range? Go simple with basic culinary staples? Wolf down some comfort food, whatever that may be for you? On McHugh's list there were two in particular that caught my eye. Executed two weeks apart, they could not be more different.
In May of 2002, Stanley Baker Jr. was put to death after being served the following menu: Two 16 oz. ribeyes, one lb. turkey breast (sliced thin), twelve strips of bacon, two large hamburgers with mayo, onion, and lettuce, two large baked potatoes with butter, sour cream, cheese, and chives, four slices of cheese or one-half pound of grated cheddar cheese, chef salad with blue cheese dressing, two ears of corn on the cob, one pint of mint chocolate chip ice cream, and four vanilla Cokes or Mr. Pibb. That is an autopsy I wouldn't want to sit in on. Thirteen days later, Walter Mickens was executed after having chosen to be served baked chicken, rice and carrots. It was what happened to be served in the prison cafeteria that night, and he ate only the chicken.
I was intrigued by the dichotomy of these two meals, and did a little more research. I found out that the internet really does contain at least one of everything when I found the Dead Man Eating weblog. The cases involving the two executions in question are covered here, in the third post down titled "Last Mealopolooza."
What strikes me the most about these two cases is that they both seem so cut-and-dried, but if you look at the last words you see two completely different men. Mr. Baker didn't have a final statement, and he even got his victim's name wrong. He was "doing what was expected of him," and never seemed to have believed he did anything evil. Mr. Mickens, on the other hand, showed nothing but remorse in his final statements, begged for forgiveness, and referred to his having been born again into the Christian faith. The man who ate a shopping cart's worth of everything before being put to death wasn't even clear on the details of the crime he was being killed for. The man who ate whatever the rest of the inmates ate was saved already by a higher power.
I guess if I were assured a seat at the right hand of the Father, I'd be a little more nonchalant about my last meal too. It appears Mr. Baker was less confident in his eternal lodging arrangements than Mr. Mickens.
Full Disclosure: If I got to choose, my last culinary adventure on this Earth would be a steak I grilled myself to a perfect medium-rare with hand-cut shoestring french fries dipped in garlic-pepper aioli, and Brussels Sprouts sautéed in a balsamic reduction. It would be served with a bottle of 1996 vintage Veuve Clicquot.
I have a weighty collection of books of trivia in the den, and in one of them I found a list of some last meals of recently executed murderers in America. An aside: the book is "What?" by Erin McHugh, who has a five-tome series of the five W's, and they are a wealth of unimportant knowledge for the trivia lover on your gift list.
But back to the last meals. What is the fascination with them? A last meal is food that you know you will never fully utilize, or even digest. It is ingested solely for the gastronomic pleasure of eating it. When you're trying to decide with a few friends if you want Thai or TexMex for dinner, there is always the assumption that the runner-up can be the crown winner next time. Imagine trying to make the case for one of the two if you knew with absolute certainty that you would never swallow food again in this world. Do you try to fuse the best aspects of the whole spectrum? Do you choose one and have the absolute best of that thin range? Go simple with basic culinary staples? Wolf down some comfort food, whatever that may be for you? On McHugh's list there were two in particular that caught my eye. Executed two weeks apart, they could not be more different.
In May of 2002, Stanley Baker Jr. was put to death after being served the following menu: Two 16 oz. ribeyes, one lb. turkey breast (sliced thin), twelve strips of bacon, two large hamburgers with mayo, onion, and lettuce, two large baked potatoes with butter, sour cream, cheese, and chives, four slices of cheese or one-half pound of grated cheddar cheese, chef salad with blue cheese dressing, two ears of corn on the cob, one pint of mint chocolate chip ice cream, and four vanilla Cokes or Mr. Pibb. That is an autopsy I wouldn't want to sit in on. Thirteen days later, Walter Mickens was executed after having chosen to be served baked chicken, rice and carrots. It was what happened to be served in the prison cafeteria that night, and he ate only the chicken.
I was intrigued by the dichotomy of these two meals, and did a little more research. I found out that the internet really does contain at least one of everything when I found the Dead Man Eating weblog. The cases involving the two executions in question are covered here, in the third post down titled "Last Mealopolooza."
What strikes me the most about these two cases is that they both seem so cut-and-dried, but if you look at the last words you see two completely different men. Mr. Baker didn't have a final statement, and he even got his victim's name wrong. He was "doing what was expected of him," and never seemed to have believed he did anything evil. Mr. Mickens, on the other hand, showed nothing but remorse in his final statements, begged for forgiveness, and referred to his having been born again into the Christian faith. The man who ate a shopping cart's worth of everything before being put to death wasn't even clear on the details of the crime he was being killed for. The man who ate whatever the rest of the inmates ate was saved already by a higher power.
I guess if I were assured a seat at the right hand of the Father, I'd be a little more nonchalant about my last meal too. It appears Mr. Baker was less confident in his eternal lodging arrangements than Mr. Mickens.
Full Disclosure: If I got to choose, my last culinary adventure on this Earth would be a steak I grilled myself to a perfect medium-rare with hand-cut shoestring french fries dipped in garlic-pepper aioli, and Brussels Sprouts sautéed in a balsamic reduction. It would be served with a bottle of 1996 vintage Veuve Clicquot.
Friday, December 4, 2009
...and so this is Christmas...
So we got our tree up. Merry Christmas. While we were decorating, we had KQQL 107.9 in the twin cities blaring carols on the radio. It brought some ideas forth.
I have always loved Christmas music. Though I tend to skew toward the secular carols, I once performed O Holy Night for the assembled congregation of the Lutheran church in which I grew up, so I can hold my own with the Christchild, too. When I was small my parents had what had to be the oldest stereo system in the western hemisphere hooked up in the living room above the fireplace. The amazing thing was that it had better sound than any Bose radio on the shelves today - it just didn't have any components: just a tuner and a turntable. As such, my knowledge of Yuletide cheer was informed solely by Kenny Rogers' Christmas albums and a Time/Life collection of holiday classics on vinyl (I think the cover had some kind of Currier & Ives-ish, sleigh ride print on it). But man, when Perry Como tells you there's no place like home for the holidays, and you've got a fire going in the fireplace and you've never known a holiday away from your own family, damnit you believe him.
So now I'm older. I've noticed a happy trend in new recordings of old classics, and it distresses me. I do not have the gravitation toward fun carols that I once had. "Up on the Housetop" and "Here Comes Santa Claus" no longer hold the magic they once did. These days what I really want to hear is "Happy Christmas." The wholesome "Chestnuts roasting on an open fire" has given way to the realistic "I've grown a little leaner, grown a little colder, grown a little sadder, grown a little older," and I do need a little Christmas now.
Here's an example I've been thinking about lately: In 1943 Hugh Martin and Ralph Blane wrote a song for the Judy Garland vehicle, Meet Me in St. Louis, and they gave it decidedly dark lyrics. More than just dark, though, they were topical to the plot - "next year we may all be living in New York." There was no way it would ever do anything but exposit storyline for this single movie and depress the viewers of the film. Luckily, they changed it slightly to be less ominous, and in the process made Have Yourself a Merry Little Christmas a universal sentiment of the holiday season for anyone who's ever had an extended family.
The song took an unfortunate turn in 1957 when Frank Sinatra was cutting an album called A Jolly Christmas. Why he felt the need to include this beautifully melancholy song in any kind of Jolly compilation is beyond me, but he approached Martin with a request to "happy up" the song. That is when it received the loathsome anti-climactic lyric it is best known for today: "Through the years we all will be together, if the fates allow. Hang a shining star upon the highest bough." This is a Hollywood ending for what was never meant (despite it's cinematic beginnings) to be a happy-ending song. The first rewrite, and the one I know from my Time/Life childhood Yule dreams is this: "Through the years we all will be together, if the fates allow. Until then we'll have to muddle through somehow." As someone who has family in three different states, and who sees the people with whom I was raised and with whom I came of age maybe once a year, this lyric speaks to me on a very deep level. In this version, there is no guaranteed reuniting "in a year" or "on Christmas Day" - we just know we're all getting by and god-willing we'll all get together soon to sit with one another and pretend it hasn't been that hard after all. It is what the Holiday season is about - hope for tomorrow's reunions, and resolve to keep a fire going in that ancient hearth beneath the old stereo, just in case someone graces my threshold bearing Yuletide cheer. I don't know if I'll be in a position to host guests in a year, but for the love of god, if you people show up at my door we will be together, and that is what matters. Until then, I'm happy to muddle through as best as I can. So Have Yourself a Merry Little Christmas Now.
I have always loved Christmas music. Though I tend to skew toward the secular carols, I once performed O Holy Night for the assembled congregation of the Lutheran church in which I grew up, so I can hold my own with the Christchild, too. When I was small my parents had what had to be the oldest stereo system in the western hemisphere hooked up in the living room above the fireplace. The amazing thing was that it had better sound than any Bose radio on the shelves today - it just didn't have any components: just a tuner and a turntable. As such, my knowledge of Yuletide cheer was informed solely by Kenny Rogers' Christmas albums and a Time/Life collection of holiday classics on vinyl (I think the cover had some kind of Currier & Ives-ish, sleigh ride print on it). But man, when Perry Como tells you there's no place like home for the holidays, and you've got a fire going in the fireplace and you've never known a holiday away from your own family, damnit you believe him.
So now I'm older. I've noticed a happy trend in new recordings of old classics, and it distresses me. I do not have the gravitation toward fun carols that I once had. "Up on the Housetop" and "Here Comes Santa Claus" no longer hold the magic they once did. These days what I really want to hear is "Happy Christmas." The wholesome "Chestnuts roasting on an open fire" has given way to the realistic "I've grown a little leaner, grown a little colder, grown a little sadder, grown a little older," and I do need a little Christmas now.
Here's an example I've been thinking about lately: In 1943 Hugh Martin and Ralph Blane wrote a song for the Judy Garland vehicle, Meet Me in St. Louis, and they gave it decidedly dark lyrics. More than just dark, though, they were topical to the plot - "next year we may all be living in New York." There was no way it would ever do anything but exposit storyline for this single movie and depress the viewers of the film. Luckily, they changed it slightly to be less ominous, and in the process made Have Yourself a Merry Little Christmas a universal sentiment of the holiday season for anyone who's ever had an extended family.
The song took an unfortunate turn in 1957 when Frank Sinatra was cutting an album called A Jolly Christmas. Why he felt the need to include this beautifully melancholy song in any kind of Jolly compilation is beyond me, but he approached Martin with a request to "happy up" the song. That is when it received the loathsome anti-climactic lyric it is best known for today: "Through the years we all will be together, if the fates allow. Hang a shining star upon the highest bough." This is a Hollywood ending for what was never meant (despite it's cinematic beginnings) to be a happy-ending song. The first rewrite, and the one I know from my Time/Life childhood Yule dreams is this: "Through the years we all will be together, if the fates allow. Until then we'll have to muddle through somehow." As someone who has family in three different states, and who sees the people with whom I was raised and with whom I came of age maybe once a year, this lyric speaks to me on a very deep level. In this version, there is no guaranteed reuniting "in a year" or "on Christmas Day" - we just know we're all getting by and god-willing we'll all get together soon to sit with one another and pretend it hasn't been that hard after all. It is what the Holiday season is about - hope for tomorrow's reunions, and resolve to keep a fire going in that ancient hearth beneath the old stereo, just in case someone graces my threshold bearing Yuletide cheer. I don't know if I'll be in a position to host guests in a year, but for the love of god, if you people show up at my door we will be together, and that is what matters. Until then, I'm happy to muddle through as best as I can. So Have Yourself a Merry Little Christmas Now.
Saturday, November 21, 2009
Maybe this means I'm all growed up...
I distinctly remember the early summer days in my youth when my parents (or my friend's parents, or my school, or whomever) would take me and a couple dozen of my closest friends down to Valleyfair in Shakopee, MN. I'd have trouble sleeping the night before in anticipation of the fun to be had. When we got there, and had traversed the asphalt desert of parking lot to the gates, it was like a cornucopia of options for how to spend the day. The pirate ship, the olde-timey photos, the water park, the arcade... the possibilities went on and on. By the end of the day, after the dusk laser show, I was never quite ready to leave. I was sure just one more ride on the Enterprise, the Corkscrew, or the Scrambler was all I needed. I'd spend the evening lying in bed, unable to fall asleep as I (my inner ear, perhaps?) could still recall the sensory memories of being flung in all different directions and eating the cotton candy and funnel cake.
I had a similar experience this morning. I had to get to the Farmers' Market before they closed at 1 P.M. I got there and parked, and the Christmas tree vendors were already setting up for this weekend. There was still, however, a single lane of produce stands lined up for the taking. I worked my way down the line - Sweet potatoes, check. Parsnips, check. The Savoy cabbage vendor also sold the cauliflower I needed, score! I got the spaghetti squash I needed and still had enough money left over for a treat: homemade soap from the lady who gives out free samples with every purchase. I was there for all of fifteen minutes, and only got half way down the aisle. As I was leaving, I felt a little guilty to be making such haste back home. I was sure there were some persimmons that I hadn't found yet - or some turnips. Maybe if I wandered further I'd find the honey guy or the meat vendor, but I had exhausted my twenty dollars, and had almost forty pounds of produce to show for it. I won't say I lay awake in anticipation, or in reminiscence, but all the same my feelings during the event were largely similar to how I felt all those years ago at the amusement park.
The farmers' market is a pleasure that is all too rare in my life - considering the fact that it's only available half the year in my town, I'd like to go at least once a week from May through November. All told, however, I only get down there with about half that frequency. So on this, what is likely to be my last visit before the snow melts in spring, I felt cheated that I couldn't linger longer, savoring the warm autumn afternoon and the fresh produce. Goodnight, farmers' market, and I look forward to seeing you again when the coming snow finally melts.
I had a similar experience this morning. I had to get to the Farmers' Market before they closed at 1 P.M. I got there and parked, and the Christmas tree vendors were already setting up for this weekend. There was still, however, a single lane of produce stands lined up for the taking. I worked my way down the line - Sweet potatoes, check. Parsnips, check. The Savoy cabbage vendor also sold the cauliflower I needed, score! I got the spaghetti squash I needed and still had enough money left over for a treat: homemade soap from the lady who gives out free samples with every purchase. I was there for all of fifteen minutes, and only got half way down the aisle. As I was leaving, I felt a little guilty to be making such haste back home. I was sure there were some persimmons that I hadn't found yet - or some turnips. Maybe if I wandered further I'd find the honey guy or the meat vendor, but I had exhausted my twenty dollars, and had almost forty pounds of produce to show for it. I won't say I lay awake in anticipation, or in reminiscence, but all the same my feelings during the event were largely similar to how I felt all those years ago at the amusement park.
The farmers' market is a pleasure that is all too rare in my life - considering the fact that it's only available half the year in my town, I'd like to go at least once a week from May through November. All told, however, I only get down there with about half that frequency. So on this, what is likely to be my last visit before the snow melts in spring, I felt cheated that I couldn't linger longer, savoring the warm autumn afternoon and the fresh produce. Goodnight, farmers' market, and I look forward to seeing you again when the coming snow finally melts.
Thursday, October 22, 2009
Coming back into neighborliness.
Finally having next-door neighbors after two plus years of vacancy on my south flank should be good news, right? Then why do I strangely feel like my privacy is being invaded? I've gotten so used to no one ever being on the neighbor's deck when I go out back - now that there is occasionally someone else out there who says, "Hey, smokin' buddy!" when I go out for an evening stogie, or always someone in the living room over there watching TV (and they refuse to put curtains up), I'm a little taken aback.
I hoped for two freaking years that someone would move in over there. That the guy who flipped the foreclosed house would sell to a nice young couple. That's exactly what happened, and now I'm constantly catching myself thinking, "don't you people have to work or something? Go away!" It's not that I don't like them, by any means - in fact, from what I can tell they are the ideal neighbors. I should be ecstatic that they actually bought into my neighborhood. And yet, I feel like Grizzly Adams over here - I've been accustomed to the solitary life without neighbors around, and now society is moving back into the neighborhood after being driven out for years by foreclosures.
Maybe it's because they have their T.V. right in front of the back window, so whenever I'm outside and they're home it looks like they're staring out the window at me. Maybe it's because they remind me of people I used to work with. Maybe it's just because our decks are both above our privacy fences, so there's really no way I'm going to not see them when I'm outside. I think it's just going to take some getting used to. At least the house on the north side is still vacant for the time being, or I might start to get agoraphobic.
If my new neighbors happen across this blog, welcome! And I do mean it. I'm super glad to have you next door, and I'll bring some home-canned jam or salsa over soon to welcome you to the neighborhood. If you need to borrow anything for your yard, you're welcome to it. I don't mean you any offense with this post - I'm just a little weirded out interacting with people again. I'm sure it'll come back to me, just like riding a bike.
I hoped for two freaking years that someone would move in over there. That the guy who flipped the foreclosed house would sell to a nice young couple. That's exactly what happened, and now I'm constantly catching myself thinking, "don't you people have to work or something? Go away!" It's not that I don't like them, by any means - in fact, from what I can tell they are the ideal neighbors. I should be ecstatic that they actually bought into my neighborhood. And yet, I feel like Grizzly Adams over here - I've been accustomed to the solitary life without neighbors around, and now society is moving back into the neighborhood after being driven out for years by foreclosures.
Maybe it's because they have their T.V. right in front of the back window, so whenever I'm outside and they're home it looks like they're staring out the window at me. Maybe it's because they remind me of people I used to work with. Maybe it's just because our decks are both above our privacy fences, so there's really no way I'm going to not see them when I'm outside. I think it's just going to take some getting used to. At least the house on the north side is still vacant for the time being, or I might start to get agoraphobic.
If my new neighbors happen across this blog, welcome! And I do mean it. I'm super glad to have you next door, and I'll bring some home-canned jam or salsa over soon to welcome you to the neighborhood. If you need to borrow anything for your yard, you're welcome to it. I don't mean you any offense with this post - I'm just a little weirded out interacting with people again. I'm sure it'll come back to me, just like riding a bike.
Sunday, September 27, 2009
Time flies when you're not really changing at all.
Just a heads up: this post might embody the "meandering" part of the subhead of my blog (which to my Facebook friends is available here - it's always bugged me that Facebook links to the note within its own confines, but not to the actual blog), than the "rants" portion.
I've spent the last couple days going through the magazine museum in my living room. As mentioned in my previous post, Lisa has a bunch of 1970s Better Homes and Gardens that she just got, and she also has a few issues from much longer ago in her stockpile. In addition she has received through some consumer website or another a free subscription to BHG this past spring. So I got to thinking, and just sat all afternoon going through the October 1949 issue, then flashing forward 25 years to October 1974, then another 35 year jump to the October 2009 one that just came this week. I have to say it's been fascinating.
First of all, let's review the context in which each of these issues came out:
1949 - We had just recently emerged from a victorious and clear-cut, good v. evil struggle in Europe and the Pacific that had lifted us out of the depression, and with Truman in the white house we were rushing headlong into the post-war prosperity the 1950s would become so known for. NATO had been formed and formalized in the spring of that year, and the seeds of the cold war had been sown, swinging the pendulum from the social state of the new deal to the red scare that would soon follow.
1974 - We were in the process of dialing down a long divisive war fought for dubious reasons in Southeast Asia. Nixon had just resigned for something decidedly unbecoming of his office, and the future of civility and order in our nation itself seemed to be at stake. No one seemed to want to deal with life here in the U.S. Pendulum: somewhere between authoritarian eavesdropping state and libertarian uprising against a tyrannical federal power.
2009 - We are currently fighting a war which I will not politicize here (if you've read any of my previous posts you can probably guess where I come down on it anyway). In addition, the pendulum is in virtual fibrillation, we're in the middle of an economic hemorrhage unlike anything anyone under seventy years old can remember, and we're being told the way to pull out of it is spending. On anything whatsoever.
With that in mind, the most striking difference is the ads in these magazines. In 1949 the majority of the ads were for home improvement items - washers (and a lovely article on how to save time using an automatic washer), vacuums, water heaters, etc. The magazine itself was more geared toward both making a home, but also building and maintaining it. The ads and articles contained just as many men as women. In 1974, the ads were mainly for life improvement items - travel packages to Hawaii and the like (this was two years after the Brady Bunch discovered their cursed Tiki there, so I'm sure the Pacific Islands were all the rage, vacation-wise), but also liberally peppered with pet foods and detergents. This year, what the overwhelming majority of advertisements in BHG are about is self improvement items - they're selling cosmetics, pharmaceuticals, clothing, pharmaceuticals, and sleep aids & mattresses (and the overwhelming majority of people in these ads are female). With all the time savers of 1949, all the vacation packages of 1974, and all the drugs and makeup of 2009, would anyone care to venture a guess as to which generation is sleeping better at night?
Also worth noting is the gender targeting of the different incarnations of the magazine. In both 1949 and 1974 the issues were geared toward both women and men, whereas in 2009 the demographers have clearly decided for us that it is the woman in the family who is in charge of the daily comings, goings, and upkeep of the house - even though now it's more common than in the previous years that she works outside the home as well. Indeed, the article in the 1949 issue titled "How-To for the Handy Man" or the ones detailing how to get better mileage out of a car or create 3 styles of bookshelves "designed for men" would look out of place next to the CoverGirl spreads and Curel ads in today's edition. But perhaps that is more a function of magazines having to cater to more highly specified audiences and fewer of them being aimed at the entire household unit.
To be sure, the older issues definitely had a gender skew as far as roles within the household were concerned, but I almost think it is less offensive than today's demographic skewing. Yes, in 1949, and even 1974, it editorially assumed the father was concerned with the structural and mechanical workings of the household, while the mother (yes, always one father and one mother) was more concerned with the nurturing and aesthetic aspects, but at least it was honest about that. In 2009 however, it does not even pretend to care what a man does in the home, and as such it has all but abandoned the building and maintenance in favor of design and furnishing (showing, perhaps, that it cares a great deal what a woman does in the home).
In the aforementioned "How-To" article in 1949 they had three pages of illustrations with little captions telling one how to coat one's own nails, prevent rust on tools, evenly sand a curved surface, etc. In 2009 they had an article with really intriguing photos about how a couple remodeled their old outdated basement into a finished family room area. It did not, however, say how they did it. It was half a page of text talking about aesthetics, the apex of which was mentioning that darker colors help the giant plasma T.V. blend with the room. The feeling I got from it was along the lines of "you're female and home all day, so here's what you should buy," even though it never has to come out and say it (though I must admit I am charmed that in every one of these issues they have recipes for Halloween cookies, and that they all still have a recipe contest as well, even if today's prizes are considerably larger).
Overall though, the greater editorial arc of Better Homes and Gardens has been one away from actually making a home and toward filling one. "Here are the techniques you can use to be domestically competent" has skewed to "Here are the things you should buy to make your home comfortable." Perhaps that's a product of us collectively trading in "Building Things" for "Expensive Numbers on Paper Being Pushed Back and Forth," or perhaps it is just laziness on our part ("if someone else will put a window in for me, I'll have time to pick out expensive drapes."), but it makes me want to finally finish my basement with some nice built-in "Man's" bookshelves - just as a tribute to those ridiculous but competent people who made homes before me.
I've spent the last couple days going through the magazine museum in my living room. As mentioned in my previous post, Lisa has a bunch of 1970s Better Homes and Gardens that she just got, and she also has a few issues from much longer ago in her stockpile. In addition she has received through some consumer website or another a free subscription to BHG this past spring. So I got to thinking, and just sat all afternoon going through the October 1949 issue, then flashing forward 25 years to October 1974, then another 35 year jump to the October 2009 one that just came this week. I have to say it's been fascinating.
First of all, let's review the context in which each of these issues came out:
1949 - We had just recently emerged from a victorious and clear-cut, good v. evil struggle in Europe and the Pacific that had lifted us out of the depression, and with Truman in the white house we were rushing headlong into the post-war prosperity the 1950s would become so known for. NATO had been formed and formalized in the spring of that year, and the seeds of the cold war had been sown, swinging the pendulum from the social state of the new deal to the red scare that would soon follow.
1974 - We were in the process of dialing down a long divisive war fought for dubious reasons in Southeast Asia. Nixon had just resigned for something decidedly unbecoming of his office, and the future of civility and order in our nation itself seemed to be at stake. No one seemed to want to deal with life here in the U.S. Pendulum: somewhere between authoritarian eavesdropping state and libertarian uprising against a tyrannical federal power.
2009 - We are currently fighting a war which I will not politicize here (if you've read any of my previous posts you can probably guess where I come down on it anyway). In addition, the pendulum is in virtual fibrillation, we're in the middle of an economic hemorrhage unlike anything anyone under seventy years old can remember, and we're being told the way to pull out of it is spending. On anything whatsoever.
With that in mind, the most striking difference is the ads in these magazines. In 1949 the majority of the ads were for home improvement items - washers (and a lovely article on how to save time using an automatic washer), vacuums, water heaters, etc. The magazine itself was more geared toward both making a home, but also building and maintaining it. The ads and articles contained just as many men as women. In 1974, the ads were mainly for life improvement items - travel packages to Hawaii and the like (this was two years after the Brady Bunch discovered their cursed Tiki there, so I'm sure the Pacific Islands were all the rage, vacation-wise), but also liberally peppered with pet foods and detergents. This year, what the overwhelming majority of advertisements in BHG are about is self improvement items - they're selling cosmetics, pharmaceuticals, clothing, pharmaceuticals, and sleep aids & mattresses (and the overwhelming majority of people in these ads are female). With all the time savers of 1949, all the vacation packages of 1974, and all the drugs and makeup of 2009, would anyone care to venture a guess as to which generation is sleeping better at night?
Also worth noting is the gender targeting of the different incarnations of the magazine. In both 1949 and 1974 the issues were geared toward both women and men, whereas in 2009 the demographers have clearly decided for us that it is the woman in the family who is in charge of the daily comings, goings, and upkeep of the house - even though now it's more common than in the previous years that she works outside the home as well. Indeed, the article in the 1949 issue titled "How-To for the Handy Man" or the ones detailing how to get better mileage out of a car or create 3 styles of bookshelves "designed for men" would look out of place next to the CoverGirl spreads and Curel ads in today's edition. But perhaps that is more a function of magazines having to cater to more highly specified audiences and fewer of them being aimed at the entire household unit.
To be sure, the older issues definitely had a gender skew as far as roles within the household were concerned, but I almost think it is less offensive than today's demographic skewing. Yes, in 1949, and even 1974, it editorially assumed the father was concerned with the structural and mechanical workings of the household, while the mother (yes, always one father and one mother) was more concerned with the nurturing and aesthetic aspects, but at least it was honest about that. In 2009 however, it does not even pretend to care what a man does in the home, and as such it has all but abandoned the building and maintenance in favor of design and furnishing (showing, perhaps, that it cares a great deal what a woman does in the home).
In the aforementioned "How-To" article in 1949 they had three pages of illustrations with little captions telling one how to coat one's own nails, prevent rust on tools, evenly sand a curved surface, etc. In 2009 they had an article with really intriguing photos about how a couple remodeled their old outdated basement into a finished family room area. It did not, however, say how they did it. It was half a page of text talking about aesthetics, the apex of which was mentioning that darker colors help the giant plasma T.V. blend with the room. The feeling I got from it was along the lines of "you're female and home all day, so here's what you should buy," even though it never has to come out and say it (though I must admit I am charmed that in every one of these issues they have recipes for Halloween cookies, and that they all still have a recipe contest as well, even if today's prizes are considerably larger).
Overall though, the greater editorial arc of Better Homes and Gardens has been one away from actually making a home and toward filling one. "Here are the techniques you can use to be domestically competent" has skewed to "Here are the things you should buy to make your home comfortable." Perhaps that's a product of us collectively trading in "Building Things" for "Expensive Numbers on Paper Being Pushed Back and Forth," or perhaps it is just laziness on our part ("if someone else will put a window in for me, I'll have time to pick out expensive drapes."), but it makes me want to finally finish my basement with some nice built-in "Man's" bookshelves - just as a tribute to those ridiculous but competent people who made homes before me.
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